Fair Teachers brand development and new website
Fair Teachers is an independent teacher supply organisation led by Maria Hulbert, a highly experienced educator with deep roots in schools across Northumberland, County Durham and the wider North East.
The business had grown through reputation and strong local relationships, but its brand and online presence had not kept pace. With Fair Teachers working with schools, teachers and families across areas including Northumberland and Spennymoor, the website also needed to communicate a much stronger sense of place.
The brief: build a brand with real depth, create a website rooted in the region, and give Maria the tools to run it as a genuine business asset.
CHALLENGE 01
Strengthen the brand — secondary graphics, secondary colour palette, iconography and guidelines to ensure consistent brand style.
CHALLENGE 02
The existing site was geographically anonymous. The new site needed to feel unmistakably rooted in Northumberland, Cumbria and County Durham, reflecting Fair Teachers’ connection with the schools, teachers and communities it serves across the region.
CHALLENGE 03
The management team needed to own and operate the site as a genuine business tool — ease of use and proper training were non-negotiable.
CHALLENGE 04
Communicate Fair Teachers’ understanding of schools, teachers and families — and put Maria’s experience and qualifications front and centre.
Listening first, designing second
Before we touched a single design tool, we spent time getting to know the Fair Teachers story — what Maria had built, who she served and what set the organisation apart. That understanding shaped every decision that followed.
Brand with real depth. Working from the existing logo and colours, we developed a full visual system — secondary graphics, iconography and a photography style that feels warm, professional and locally grounded.
A website rooted in place. A website rooted in Northumberland and the North East.
The new fairteachers.co.uk has a clear sense of place. Regional photography, locally relevant messaging and clear audience pathways for schools, teachers and families help connect the website with the communities Fair Teachers serves across Northumberland, County Durham and Cumbria.
Rather than feeling like a national organisation with no geographical identity, the website now reflects Fair Teachers’ understanding of education across the North East and the relationships the organisation has built within the region.
Maria front and centre. Professional photography, a compelling personal story and clear communication of her qualifications mean visitors immediately understand there is a real, experienced person behind this service.
A publishing platform. A news and blog section built to make Maria’s expertise visible — sharing opinions, case studies and sector commentary that feeds directly to school groups and social channels.
Ownership, not dependency. Built in WordPress with ease of use as a core design constraint. Followed by bespoke training and easy-to-follow video tutorials so the management team can update the site confidently and independently.
The finished project gave Fair Teachers a stronger digital presence that reflects both the quality of the organisation and its regional identity. For a business working closely with schools and educators across Northumberland, Spennymoor and County Durham, making that local connection immediately clear was an important part of the website design process.
Instilled services provided for Fair Teachers brand development and new website:
“I couldn’t be happier with the service I received from Instilled. From the very beginning, they took the time to understand both my business and the vision I had for my website. They listened carefully, offered helpful advice, and created a website that genuinely reflects my brand and values. Communication was excellent throughout — always quick to respond, happy to make changes, and nothing ever felt like too much trouble. The whole process felt collaborative, professional and personal. I wouldn’t hesitate to recommend Instilled to anyone looking for a knowledgeable, responsive and genuinely supportive web development team.”
Maria Hulbert, Founder Fair Teachers
